iPhone 17 Pre-Orders Open: How to Book Pro, Pro Max and Air

Apple’s much-awaited iPhone 17 series is finally here, with pre-orders starting today across major global markets. The lineup includes the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the all-new iPhone 17 Air. Customers in the US, UK, Canada, and India can now pre-book their devices, with deliveries set to begin soon. As excitement builds, Apple fans are keen to know the booking process, available offers, and key details about the models.

The iPhone 17 Lineup Explained

Apple has unveiled four models under the iPhone 17 series:

• iPhone 17 – the standard flagship with powerful performance upgrades.
• iPhone 17 Pro – a premium model featuring advanced camera and display tech.
• iPhone 17 Pro Max – Apple’s largest and most feature-rich option.
• iPhone 17 Air – a lighter, slimmer, e-SIM only variant, designed for portability.

Check our coverage on Apple’s iPhone 17 Air innovation

Where and How to Pre-Book iPhone 17

Pre-orders are now live across Apple’s online store, authorized retailers, and leading e-commerce platforms. Customers can book through:

• Apple Store (online and offline)
• Amazon, Flipkart (India)
• Best Buy, Target, Walmart (US)
• Carrier stores like AT&T, Verizon, and Jio

To pre-order, buyers need to select their model, storage variant, and carrier options. Delivery slots are allocated on a first-come-first-serve basis.

Read our guide on how to buy iPhones online safely

Pricing and Variants

While final pricing varies by country, estimates are:

• iPhone 17 – starting around $899
• iPhone 17 Pro – starting around $1,099
• iPhone 17 Pro Max – starting around $1,299
• iPhone 17 Air – starting around $999

India pricing is slightly higher due to import duties, but Apple has tied up with banks to offer cashback and EMI schemes.

Explore our article on Apple product pricing in India

Discounts and Pre-Order Offers

Retailers and carriers are offering pre-booking incentives such as:

• Exchange bonuses for older iPhone models.
• Bank cashback offers (HDFC, ICICI, SBI in India).
• Free subscription trials for Apple TV+, Apple Music, and iCloud+.
• Trade-in schemes with instant discounts.

Check out best deals on Apple devices

Delivery Dates and Availability

Apple will begin shipping iPhone 17 models from next week in the US, UK, and Canada, while India deliveries are expected within a few additional days. Limited stocks are expected for the iPhone 17 Pro Max and iPhone 17 Air, as demand is unusually high.

Bigger Picture: Apple’s Strategy

Analysts believe the iPhone 17 Air marks a turning point, signaling Apple’s shift towards slimmer, e-SIM-only devices. With growing competition from Samsung and Google, Apple is doubling down on innovation, display technology, and ecosystem integration to maintain its dominance.

Read our deep dive on Apple’s global strategy

Conclusion

The iPhone 17 series pre-orders have opened with strong excitement worldwide. With four models catering to different needs, Apple is giving customers a wide range of choices. For those eager to upgrade, booking early is crucial to secure delivery before stocks run out.