Mumbai, Aug 6 — Actress Jayati Bhatia, who essays the role of Sharda Bua in the television show ‘Jaane Anjaane Hum Mile’, has spoken up on the phenomenon of actors leveraging Instagram and YouTube as additional income sources.
The actress herself has a YouTube vlog called Chatpuri Chaiti, and said that creating content is a full-time job, and demands a lot from actors.
She told IANS, “A lot of actors today are leveraging Instagram and YouTube by sharing vlogs, behind-the-scenes moments from shoots, and glimpses of their personal lives, be it travel, food, or fashion. I think it’s a great way for audiences to know the real person behind the character. I, too, have a YouTube vlog called Chatpuri Chaiti, and it’s been a lot of fun doing something different from acting. I’m still learning the social media space, but I’d love to create more mini vlogs on Instagram, whether it’s about my day, acting tips, or sharing insights that could help aspiring actors understand the entertainment industry better”.
She further mentioned that she often feels like sharing tips about the ethics and etiquette every aspiring actor should know before entering the profession. She said that she has had her own share of challenges.
“I truly admire people who have successfully leveraged Instagram and YouTube. They’ve understood the power of digital media, and besides being an additional source of income, content creation keeps you productive even when you’re between projects. That said, creating original content consistently is not easy, it’s a full-time job that demands creativity and discipline. With my hectic shooting schedule, consistency is the biggest challenge for me. Hats off to everyone who does it so well”, she added.
Meanwhile, ‘Jaane Anjaane Hum Mile’ explores the evolving relationship between two individuals brought together by unexpected circumstances. The story follows a man and a woman from contrasting backgrounds whose lives intersect through fate rather than choice. ‘Jaane Anjaane Hum Mile’ airs on Zee TV.