
As election fever grips Bihar, Chief Minister Nitish Kumar has released a heartfelt video message aimed at connecting directly with voters. In the clip, he highlights his government’s work over the years and appeals for another chance to serve, while subtly targeting his political rival Lalu Prasad Yadav, saying some leaders “did nothing even for their own family.”
The video comes just days before the Bihar Assembly Election 2025, and is being seen as Nitish’s attempt to project his image as a disciplined, development-focused leader, contrasting it with the Rashtriya Janata Dal’s legacy of family-based politics.
Details: The Message and Its Timing
In the two-minute video shared across social media and official channels, Nitish Kumar speaks directly to the people of Bihar, recalling his long political journey and the initiatives launched under his leadership. Without naming anyone, he states, “Those who couldn’t do anything even for their own families, what can they do for Bihar?”
The Chief Minister listed achievements such as improved infrastructure, women’s empowerment programmes, and the strengthening of law and order. His tone remained calm but assertive — emphasizing progress and stability over slogans and promises.
Political observers note that the release of this video just before Prime Minister Narendra Modi’s rallies in the state is part of a larger NDA communication plan to keep the narrative focused on development.
Analysis: The Subtle Attack on RJD
Though Nitish didn’t name Lalu Prasad Yadav or Tejashwi Yadav, the target of his remarks was unmistakable. The RJD, led by Lalu’s son Tejashwi, has repeatedly accused Nitish of “switching sides for power.” Nitish’s latest message flips that argument — framing himself as the consistent servant of Bihar’s people, while painting RJD as a party trapped in dynastic control.
This is not the first time Nitish has invoked this contrast. His speeches in 2020 and 2024 also featured references to “parivarwaad” (family politics), which remains a key NDA talking point nationwide.
(Also read: Bihar Election 2025: NDA manifesto promises 1 crore jobs, 125 units free electricity and PM Modi to address rallies in Muzaffarpur and Chhapra)
Reactions: Political Response Across Parties
The RJD swiftly hit back, accusing Nitish of hypocrisy and reminding voters of his repeated political U-turns. Party spokespersons said, “Nitish Kumar should focus on his government’s failures rather than commenting on others’ families.”
The BJP, however, strongly backed Nitish’s statement, calling it a “truthful reflection of Bihar’s past under RJD rule.” Senior BJP leaders amplified the video across digital platforms, ensuring it reached both urban and rural voters.
Political analysts suggest that Nitish’s message aligns with the NDA’s larger campaign strategy — projecting a united front while isolating the RJD-Congress-Left alliance under the label of “old politics.”
The Bigger Picture: A Test of Image and Legacy
For Nitish Kumar, this election is about much more than winning seats — it’s about defending his political legacy. Having governed Bihar for nearly two decades, Nitish’s challenge is not just from his opponents but also from voter fatigue and shifting youth sentiment.
His reliance on digital messaging marks a strategic shift. By addressing voters directly through short videos, Nitish is bypassing traditional rallies and aiming to build a personal connection, particularly with first-time voters who are more active online.
This latest campaign push also hints at an emotional appeal — positioning Nitish as a leader who may have changed alliances but not his commitment to Bihar’s progress. Whether this strategy works against the RJD’s strong youth connect remains to be seen.
Conclusion
As Bihar heads toward a high-stakes election, Nitish Kumar’s latest message sets the tone for what’s likely to be an intensely personal political battle. His statement, “Those who did nothing even for their own family,” is more than a taunt — it’s a calculated attempt to redefine the 2025 narrative around governance, credibility, and continuity.
The coming weeks will reveal whether this emotional outreach resonates with Bihar’s voters — or whether the RJD’s ground mobilisation outpaces Nitish’s digital storytelling.