10-Minute Delivery Hype Fades in India

Shoppers say they can wait if gig workers stay safer and happier.

The Editorial Team of Behind The Headlines reports ultra-fast “10-minute delivery” is losing steam as platforms shift toward more realistic timelines. The NDTV report suggests many shoppers are not upset by slightly longer waits, while gig workers prefer safer targets over risky speed pressure. The change reflects concerns around road safety, workload stress, and the long-term viability of hyper-fast delivery promises.

This shift may push quick-commerce firms to focus more on reliability, cost control, and worker welfare rather than extreme speed. If customers accept longer windows, companies can redesign incentives, reduce accidents, and build a steadier delivery model.

Internal Links:

• Read: How quick commerce is changing Indian shopping
• Read: Gig workers and safety concerns explained
• Read: What India’s delivery economy means for cities